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The rules of brainstorming, according to top design firm IDEO
- HillRat 9y agoThis is just the basic set of rules devised by Osborne (and later Adams) in the 1950s-'70s. There's a rich set of literature on facilitating co-creation workshops that builds on both practical experience and formal research, and much of which goes against the original brainstorming thesis (e.g., let people generate and score concepts individually, to avoid the "tyranny of the decibel"). Current workshops tend to have a much more structured flow than the classic model, and are designed to address the specific needs of the expected output.