Token Distribution might be a better way to phrase it. At least this is how Eos named their fund raising- it takes place over 341 days, launched a few days ago

Token Distribution might be a better way to phrase it. At least this is how Eos named their fund raising- it takes place over 341 days, launched a few days ago and has already raised over $600M...Crazy times! Anyone investing should be careful, as there are a lot of scams out there.