Paul, If you read the paper itself, not just the highlights, you will find that we have controlled for every factor that has been found to impact funding, inclu

Paul, If you read the paper itself, not just the highlights, you will find that we have controlled for every factor that has been found to impact funding, including past experience of the entrepreneur. The 2nd study (the experiment) then controls for all these factors and only manipulates prevention/promotion levels, finding that the allocation differences are significant. And please note that it is really damaging to science in general when people make comments like "the basic stuff wasn't considered" without actually reading academic studies. Hope you will keep this in mind in the future before posting comments!