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5 Marketing Books Every App Developer Needs to Read

• dablya 16y ago
  Can anybody comment on "Influence: The Psychology of Persuasion (Collins Business Essentials)"? I can't tell if it's a self-help type book or not...
  • percept 16y ago
    Not self-help, just a discussion of how we're influenced and made to "comply," citing numerous academic studies. See: http://en.wikipedia.org/wiki/Influence_Science_and_Practice http://en.wikipedia.org/wiki/Influence_Science_and_Practice
  • mindcrime 16y ago
    Well, it can help you, but it's not "self-help." Just a lot of information on how persuasion works and how to influence people. It's considered one of the classics in that area and is - IMO - definitely worth a read.
  • mattgratt 16y ago
    it's totally not a self-help book, although lots of life problems can be solved through applying influence techniques. it's basically a series of case studies about how different external factors influence people's decision making. there's chapters full of examples on things like social proof, liking, reciprocity, etc.