Absolutely. The value of media is solely in distribution, irrespective of the original source. Distribution is kind of baked into the definition. A term like "

Absolutely. The value of media is solely in distribution, irrespective of the original source. Distribution is kind of baked into the definition. A term like "media filter" only has value in distinguishing between "traditional" media and companies like Facebook. But, strictly speaking, Facebook is as much the media as traditional outlets and, in this context, those outlets are merely sources for Facebook.