Facebook is happy collecting money from those large players and small players. They aren't a content generation group in and of themselves. Their primary diffe

Facebook is happy collecting money from those large players and small players. They aren't a content generation group in and of themselves. Their primary differentiator in the US is that, unlike TV outlets, they're not really accountable to specific law. As we've seen in the last election, it's very likely groups used targeted Facebook ad buys to violate various state laws in the types and targeting of messaging they used (and before anyone gets their hackles raised, this is a quadpartisan phenomenon). So yeah they funnel content but they have no editorial process.