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When distribution is bottle necked to a single or few locations, the difference between content creation and content consumption blurs significantly. If its not
by alttab 9y ago
When distribution is bottle necked to a single or few locations, the difference between content creation and content consumption blurs significantly. If its not distributed - its not seen. The same net effect as not ever being created.
- unclebucknasty 9y agoAbsolutely. The value of media is solely in distribution, irrespective of the original source. Distribution is kind of baked into the definition. A term like "media filter" only has value in distinguishing between "traditional" media and companies like Facebook. But, strictly speaking, Facebook is as much the media as traditional outlets and, in this context, those outlets are merely sources for Facebook.