I saw some discussion from UK ecommerce folks at the time about this. Lots of jokes about it being one easy way to remain compliant with data privacy laws. Bu

I saw some discussion from UK ecommerce folks at the time about this. Lots of jokes about it being one easy way to remain compliant with data privacy laws. But there was another thought - maybe there just wasn't any ROI. Wetherspoons is a pub, and maybe email isn't the most effective marketing channel for pubs. Or possibly they couldn't track the ROI accurately enough, since it's an online to offline conversion.