Well, let's be fair here: He didn't say "I've changed" he said "I am trying to change." And this isn't necessarily immediately after getting caught, but after t

Well, let's be fair here: He didn't say "I've changed" he said "I am trying to change." And this isn't necessarily immediately after getting caught, but after the story was published in the New York Times; it's implied earlier that other people in the company approached him and explained to him that his behavior was unacceptable. I think it's PR, but that doesn't automatically mean he isn't genuinely apologizing. The two are not mutually exclusive.