1. Avoid copywriters. I know I'm contradicting someone else's comment, but copywriters don't help. What does help? Tracking software, split testing, and data.

1. Avoid copywriters. I know I'm contradicting someone else's comment, but copywriters don't help. What does help? Tracking software, split testing, and data. The copy writer could give you some copy that any logical person thinks would work, not knowing that statistically, it's not something people would ever click on. So, use the money you would spend on a copywriter and put it into more split testing. So: -Split text your ads. -Use tracking software to do it. -Don't assume you know what will work. Let the data decide (not a copywriter).