What you're addressing here seems orthogonal to me. You can use "marketing" for a crappy product, and you can use it for a good product. All combinations exist.

What you're addressing here seems orthogonal to me. You can use "marketing" for a crappy product, and you can use it for a good product. All combinations exist. What's puzzling is that you would deprive yourself from making your great product known to more people simply because you want to do it the "hard way." Forgive me, but I'd call it "the dumb way."