I think Apple's paid marketing efforts are a counter example to your argument. Ineffective advertising is ineffective. As a tautology this statement is pretty u

I think Apple's paid marketing efforts are a counter example to your argument. Ineffective advertising is ineffective. As a tautology this statement is pretty unremarkable. I first found out about ipinfo from a Google search looking to solve this problem. Haven't pulled the trigger on using it, but it's been on the back of my mind for awhile now. For me, their marketing happened to be their placement on Google. I don't really know how you'd pursue paid channels on this one (outside of SEM and SEO). It's a solution to a known problem. Unlike, say, the Apple Watch which has to first convince you have a problem... (This coming from a guy who's very interested in buying a watch as I train for a marathon.)