The post title is misleading. The author has clearly invested substantial amounts of time, and some money (because the brochureware landing pages presumably ar

The post title is misleading. The author has clearly invested substantial amounts of time, and some money (because the brochureware landing pages presumably aren't hosted at zero cost, they're on EC2). What they seem to be suggesting is they didn't buy ads. So it's a short and incomplete list of basic tips for identifying a need & creating a buzz via online communities; don't get hung up on the title.