They may just be specifying the amount of marketing. If the headline simply reads "Taking $foo to 250M API req/day" and then it turns out that all of the traff

They may just be specifying the amount of marketing. If the headline simply reads "Taking $foo to 250M API req/day" and then it turns out that all of the traffic came from a $4MM ad spend, it's a lot less interesting to those without $4MM to spend.