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Not if they had no money to spend on marketing in the first place. Saying no money was spent on marketing is advertising strategies that might work if someone w
by skizm 9y ago
Not if they had no money to spend on marketing in the first place. Saying no money was spent on marketing is advertising strategies that might work if someone with low capital who is trying to boostrap a company.
- davidivadavid 9y agoThat's a fair and charitable interpretation. If we relax the "no money" assumption a little, one might then question if it's the wisest capital allocation (why not spend, say, $200 on marketing and see if that helps?).
- Lev1a 9y agoI read from this > I built the API in a few hours, posted the answer, and forgot about it — until a few months later I got an email saying my server usage was off the charts. I’d been getting millions of requests per day. that they basically just set it up as a side-project and answered a couple questions on SO about it only to be confronted with its explosive growth after a few months. One could then interpret the author in that situation as thinking "don't need marketing, who's gonna use this little thing I made anyway. [a couple months later] Oh shit, this blew up and I didn't even need to spend anything on marketing it besides plugging it on Stackoverflow occasionally".