For the majority of people, the benefits of Facebook's walled garden approach are cheap, immediate and easy to understand. The disadvantages are only problems f

For the majority of people, the benefits of Facebook's walled garden approach are cheap, immediate and easy to understand. The disadvantages are only problems for a minority. What's more, Facebook can afford to hire a whole marketing team to promote its approach. Until someone can show concrete benefits for the masses, we will continue in the current direction.