Indie Hackers just did a podcast with Scott Keyes of Scott's Cheap Flights on that topic: https://www.indiehackers.com/podcast/020-scott-keyes-of-scotts-cheap-

Indie Hackers just did a podcast with Scott Keyes of Scott's Cheap Flights on that topic: https://www.indiehackers.com/podcast/020-scott-keyes-of-scotts-cheap-flights https://www.indiehackers.com/podcast/020-scott-keyes-of-scot... But in his case, his subscribers mostly came from a story Business Insider did about his two month round-the-world trip on frequent flyer points. The story took him from 300 subscribers to 5000 overnight. (Sounds like he's now over 150,000 paid subscribers). Another takeaway is that he doesn't used paid ads, and puts the money towards on-theme giveaways instead. Since the newsletter is about cheap flights, the giveaway was for free international flights. In another HN thread, someone suggested looking at the Cooper Press mediakit to compare your metrics, most of their lists are in the 10,000 - 20,000 subscriber range and 'only' grow at 100/week: https://cooperpress.com/advertising/ https://cooperpress.com/advertising/ I've been trying to get subscribers to my own http://indieconference.com http://indieconference.com list, but a couple of HN comments are the only traction I ever got. I thought monitoring HN automatically for opportunities to mention would help, but it was a colossal waste of time - lots of noise and very few relevant moments to mention. So don't spend time on that :)