...which equates to a click through total of < 100? Focus on the 'click through' of what 'customers' you already have. Improve on that first. The thinking behi

...which equates to a click through total of < 100? Focus on the 'click through' of what 'customers' you already have. Improve on that first. The thinking behind this is that it is easier/cheaper to keep customers than to acquire new ones.