> Their genius lied in creating "mythical image" and cleverly overselling it to the less proficient government agencies (apparently NSA was smart enough to see

> Their genius lied in creating "mythical image" and cleverly overselling it to the less proficient government agencies (apparently NSA was smart enough to see through the ruse). A trick now being repeated by Cambridge Analytica. The press eat up the story of "Big Data stole the election", and they do their part acting a bit dodgy, and presto they have that reputation and are probably getting buried in cash. Nobody wants to admit working with them so if they fail to fulfill their promise, nobody finds out. If they do end up on the winning side, the collaboration gets "leaked"... https://www.nytimes.com/2017/03/06/us/politics/cambridge-analytica.html https://www.nytimes.com/2017/03/06/us/politics/cambridge-ana...