WP does already own it though. With its momentum and swath of plugins, it will continue to own at least the self-hosted blog. The reason it should branch out i

WP does already own it though. With its momentum and swath of plugins, it will continue to own at least the self-hosted blog. The reason it should branch out into being a fully-fledged CMS is exactly as the author describes: usability. It's so much easier for users than most other CMS's. Despite other deficiencies, that is huge.