Very much so. I'd expect to see similar implementations coming back, on a larger scale. It's a lot of what John Battelle writes about as the next evolution of

Very much so. I'd expect to see similar implementations coming back, on a larger scale. It's a lot of what John Battelle writes about as the next evolution of search. It's just with the SERPs flipped inside out (they find you) and plastered all over books, posters, etc.