Better Headlines thru... Cosmo and Twitter? This is going to sound stupid, but if you really want to learn how to write for the internet, read Cosmo. Yes, the

Better Headlines thru... Cosmo and Twitter? This is going to sound stupid, but if you really want to learn how to write for the internet, read Cosmo. Yes, the magazine with the quizzes and the sex tips. Their headlines are excellent, if somewhat insulting to intelligent people. The other thing is that it's great for learning to connect headlines back to quantitative results, so you can see what works and what doesn't. For instance, tweet a link once a week w/ a different headline and a shortened link, and track the click-thru against the headline. This is a great way to learn to write headlines. Also check out Neil Patel's blogging and copyblogger. Both of those should be read at both the content level (ie what is he actually saying) and at the meta-level (ie how does he use his headline? What sort of structure does he use?)