i'm not sure how you concluded that jessica got it backwards. i was at the conference and she did in fact make a point of saying that purpose evolves over time

i'm not sure how you concluded that jessica got it backwards. i was at the conference and she did in fact make a point of saying that purpose evolves over time and that many investors often wrongly look for it in early stage founders as a quality signal before it's been arrived at. it seems you agree with her. to be fair, she may have mentioned that in a different part of the conference so it's not explicitly spelled out in the post, which was her opening keynote.