Because they're your listings — not your service. If someone saw McMansion Hell they may be inspired to find shitty listings of their own on Zillow, and maybe t

Because they're your listings — not your service. If someone saw McMansion Hell they may be inspired to find shitty listings of their own on Zillow, and maybe they just happen to create an account and consider using it to find non-shitty listings when they're ready to buy a house.