Disagree. I think the business teaches you about your idea. What you call work shopping is really letting the practical reality of your idea consume you. It

Disagree. I think the business teaches you about your idea. What you call work shopping is really letting the practical reality of your idea consume you. It takes true devotion to subsume your personal soul for your idea. I think she's prepping her audience for this process. Make sure you pick an idea you will give everything to. And I mean everything..