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Has anyone here AB tested a carousel vs not a carousel, and had the carousel the winner?
by fredley 9y ago
Has anyone here AB tested a carousel vs not a carousel, and had the carousel the winner?
- jacoblett 9y agoHere are some usability and conversion studies: https://conversionxl.com/dont-use-automatic-image-sliders-or-carousels/ https://conversionxl.com/dont-use-automatic-image-sliders-or... https://unbounce.com/conversion-rate-optimization/conversion-killing-tactics/ https://unbounce.com/conversion-rate-optimization/conversion... https://www.nngroup.com/articles/designing-effective-carousels/ https://www.nngroup.com/articles/designing-effective-carouse... Unfortunately clients or designers have these because they look nice, add some drama to a page, or because a competitor has one. So it really comes down to the goal of page (conversions, branding, SEO dwell time, etc.)