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> any individual seller's gain is some other seller's loss. How do you figure? Generally, the way one seller beats out another is by providing some combinatio
by shasta 16y ago
> any individual seller's gain is some other seller's loss.
How do you figure? Generally, the way one seller beats out another is by providing some combination of increased value or decreased cost.
- dmfdmf 16y agoIn a mature market sellers are competing for a fixed number of customers. For example, a grocery store that wants to increase sales (above local population growth) must "steal" customers from its competitors. So my gain of a customer constitutes your loss of a customer, i.e. zero sum. Sellers achieve this (take customers from competitors) by offering higher value and/or decreased costs as I also mentioned.