3 ms·
It's a little short sighted though if your only measure is just LTV > CAC. acquisition costs will necessarily increase over time as the user base gets saturated
by marrone12 9y ago
It's a little short sighted though if your only measure is just LTV > CAC. acquisition costs will necessarily increase over time as the user base gets saturated and they churn away. At somepoint, LTVs will decrease because you've already lost your best users.