I can't read WSJ, so I don't know if they address this, but I wouldn't be surprised if people find favorite recipes over time and then just go to the store and

I can't read WSJ, so I don't know if they address this, but I wouldn't be surprised if people find favorite recipes over time and then just go to the store and buy the ingredients. I've never tried Blue Apron, but that seems pretty likely given their business model.