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Plus all the initial marketing costs to get those people to sign up in the first place. Which, for an expensive service like this, where very few people are in
by clay_to_n 9y ago
Plus all the initial marketing costs to get those people to sign up in the first place.
Which, for an expensive service like this, where very few people are interested, seem significant.
- clay_to_n 9y ago(Not to imply that it's a bad service - just meaning that the CAC is a lot higher for Blue Apron than an iOS app - they have fewer, but more valuable, customers.)