7 ms·

It seems that Nokia is trying to make up for their missed shot at smartphones by aiming at every emerging, cool market. I know Nokia is a strong brand, but I d

It seems that Nokia is trying to make up for their missed shot at smartphones by aiming at every emerging, cool market. I know Nokia is a strong brand, but I doubt that is the proper way for them to get back to being loved company.

jpatokal 9y ago
The Nokia of today is first and foremost a business-to-business network supplier: even its name is back to Nokia Networks. All the consumer investments on the side are only side bets that may or may not take off.
- Geee 9y ago
  Their brand name everywhere is Nokia, not Nokia Networks. Networks is a division (and subsidiary) of Nokia. They have networks, health, virtual reality and phones.
nabla9 9y ago
They are aiming at 5G network markets. Everything else is secondary. You can see all their consumer products just as a way to ensure that there are products that push 5G to the max in terms of low consumption/latency/bandwidth in the next 5-10 years. Milking and maintaining the strong consumer brand is extra. Successors of Ozo camera will the bandwidth hog in 5G. Withings products are the platform they will use to push factor 10 reduction in energy consumption and “sleep modes” for always on network devices that are part of 5G. Their new deal with HMD Global / Foxconn means that others take the risk and Nokia brand stays relevant in smartphone market. They still own the brand but they don't but significant money into it.
GoToRO 9y ago
They went back to a market that is not that cool but where the bar of entry is very high because real engineering is required: network equipment. On this market you deal with other companies, the prices of everything are very high, projects take a long time to implement and everything is more predictable. Sure there is some competition but nobody can hack something in a garage and compete with them.

7 ms·

It seems that Nokia is trying to make up for their missed shot at smartphones by aiming at every emerging, cool market. I know Nokia is a strong brand, but I d

by Yellow_Boat 9y ago

jpatokal 9y ago
The Nokia of today is first and foremost a business-to-business network supplier: even its name is back to Nokia Networks. All the consumer investments on the side are only side bets that may or may not take off.
- Geee 9y ago
  Their brand name everywhere is Nokia, not Nokia Networks. Networks is a division (and subsidiary) of Nokia. They have networks, health, virtual reality and phones.
nabla9 9y ago
They are aiming at 5G network markets. Everything else is secondary. You can see all their consumer products just as a way to ensure that there are products that push 5G to the max in terms of low consumption/latency/bandwidth in the next 5-10 years. Milking and maintaining the strong consumer brand is extra. Successors of Ozo camera will the bandwidth hog in 5G. Withings products are the platform they will use to push factor 10 reduction in energy consumption and “sleep modes” for always on network devices that are part of 5G. Their new deal with HMD Global / Foxconn means that others take the risk and Nokia brand stays relevant in smartphone market. They still own the brand but they don't but significant money into it.
GoToRO 9y ago
They went back to a market that is not that cool but where the bar of entry is very high because real engineering is required: network equipment. On this market you deal with other companies, the prices of everything are very high, projects take a long time to implement and everything is more predictable. Sure there is some competition but nobody can hack something in a garage and compete with them.