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Wow at $460 CAC you'd have the retain the customer for well over a year before you made that back (assuming 2 weeks of Blue Apron at $60/week per month with ~30
by ithinkinstereo 9y ago
Wow at $460 CAC you'd have the retain the customer for well over a year before you made that back (assuming 2 weeks of Blue Apron at $60/week per month with ~30% margin).
- doublerebel 9y agoThat length of time is rather normal in SaaS.
- kalleboo 9y agoIt's a lot easier to forget to cancel a software product you don't use than to ignore all the rotting groceries piling up in your kitchen.
- jamesash 9y agoMaybe this comment points to a larger misconception: that some people will fall into the trap of analyzing Blue Apron as something of a tech company?
- erdle 9y agoWhich is why they targeted tech investors for money... people that know what they're doing wouldn't touch it.