Attempted tl;dr version: Insurance is a horrendous industry and someone should reform it because it sucks and could do so much better. Insurance exists in a h

Attempted tl;dr version: Insurance is a horrendous industry and someone should reform it because it sucks and could do so much better. Insurance exists in a horrendous sales market where connections are required to multiple providers across multiple roles in a complex sales process. Insurance is subject to highly fragmented regulatory complexity making it difficult for any company to scale to multiple markets. This not only affects you, but it affects many of the providers you build partnerships with, making each new market often require new relationships. So my takeaway is don't do insurance unless you have something so overwhelming that you can't do it no matter what. Also expect that Idea & Working Technology gets you 1% of the way there and 99% will be building relationships, sales channels and regulatory compliance.