In this case, none of the IPO proceeds went to existing shareholders. Based on the prospectus, it would appear that all insiders are subject to either a 120-da

In this case, none of the IPO proceeds went to existing shareholders. Based on the prospectus, it would appear that all insiders are subject to either a 120-day or 180-day lock-up post IPO. https://www.sec.gov/Archives/edgar/data/1701114/000104746917004316/a2232581z424b4.htm#eo16601_shares_eligible_for_future_sale https://www.sec.gov/Archives/edgar/data/1701114/000104746917... This seems more like a liquidity raise to fund future growth that just happened to be timed incorrectly with respect to the Amazon / Whole Foods announcement.