Test your headline with a short Adwords campaing to find out what version works best. Tim Ferris did this for his book "The 4 hour workweek" http://www.smartpa

Test your headline with a short Adwords campaing to find out what version works best. Tim Ferris did this for his book "The 4 hour workweek" http://www.smartpassiveincome.com/read-this-post-to-find-out-exactly-what-you-need-to-know-about-calls-to-action/ http://www.smartpassiveincome.com/read-this-post-to-find-out... Increased conversion rate from 0.3% to 4% in only on hour by adding the words get/download in a max 80 signs ad. List of Call to action phrases: * Get… * Download… * Click Here to… * Press the… * Enter your… http://www.beaconlearningcenter.com/documents/972_01.pdf http://www.beaconlearningcenter.com/documents/972_01.pdf Don't throw away the junk mail: 1. Guilt: “Because of the way blah blah blah has been treated, you owe it to them to help.” 2. Patriotism: “The American way of life may disappear if you do not support us on this.” 3. Greed: “You could earn 10,000 dollars just by sending us 10 dollars. Don’t miss out on this opportunity. Act Now!” 4. Compassion: “For just 36 cents a day you could help this starving child.” 5. Snobbery: “You are among the few hand selected people to receive this special offer!! “ Other Resources: http://www.copyblogger.com/copywriting-101/ http://www.copyblogger.com/copywriting-101/ http://www.clicknewz.com/free/32ConversionTriggers.pdf http://www.clicknewz.com/free/32ConversionTriggers.pdf