http://www.infomarketingblog.com http://www.infomarketingblog.com is a good place to start. The author is a copywriter who aggregates successful ads (e.g. the o

http://www.infomarketingblog.com http://www.infomarketingblog.com is a good place to start. The author is a copywriter who aggregates successful ads (e.g. the ones with measurable results, that get used again and again). I've read it from start to finish a couple times. Start with this one, which answers your question at length: http://www.infomarketingblog.com/100-good-advertising-headlines-victor-schwab/ http://www.infomarketingblog.com/100-good-advertising-headli...