And then you develop the habit of using uber so a new local service would have to offer something that Uber doesn't. That could be lower prices or more drivers

And then you develop the habit of using uber so a new local service would have to offer something that Uber doesn't. That could be lower prices or more drivers coming more quickly. I suppose a new service could offer a better deal to the drivers to get more of them using it but it seems to me once this market matures the demand for rides side will dominate. No ride requesters on the app means fewer drivers will use the new app. On the other hand it is not nearly as difficult to create a new local ride share service as create a new Facebook