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Anyone not wanting to use the JS might be interested to know that the Google Analytics Measurement Protocol is fully documented, and you can create your own fro

• amichal 9y ago
  Or server-side. We used it to provide quick insight into API useage with a tool the client was already using
• kodablah 9y ago
  This is awesome, it includes IP override and what not. I wonder why more people don't invoke this information server side during their own requests instead of loading the third party JS on the frontend.
• rob-olmos 9y ago
  One thing to be aware of is that latent hits, via the Queue Time "qt" paramter, have a maximum delta of 4 hours: "Used to collect offline / latent hits. The value represents the time delta (in milliseconds) between when the hit being reported occurred and the time the hit was sent. The value must be greater than or equal to 0. Values greater than four hours may lead to hits not being processed." Would be nice if that delta time could be greater than 24 hours, eg. a human approves that a low-volume contact form submission isn't spam and that hit is tied to a GA goal.