They have some summer sales where the price drops to $199/yr for the first year too. Still, that's a sizable amount in some countries. They could offer direct

They have some summer sales where the price drops to $199/yr for the first year too. Still, that's a sizable amount in some countries. They could offer direct discounts to students or people from these countries (but I can't find that anywhere, they seem focused on selling to academic institutions only).