3 ms·

You don't mention the name of the company, but may I ask whether they were selling goods in the same price range? I am asking because I can imagine that people

• sokoloff 9y ago
  It was vistaprint, so item pricing is similar ($5-50 typically). The confounding issue is that because everything we sell is customized by our customers, they may be less sensitive to small differences in page speed. (If it takes 15.5 minutes instead of 15 minutes to design a business card end-to-end, maybe that matters less than a web or product search.) This was also 5-years ago, so our mobile experience was very much limited to order/account inquiry and everything else we steered you heavily back to desktop. Our analysis (for this project) was also limited to session and repeat session analysis, so we would have excluded any effects related to long-run increases in sessions from distinct shoppers (organic search traffic increase or cross-shopper recommendations). I believe those were small enough to properly ignore. I'm definitely not arguing that page speed is bad, but do question the gospel that every 100ms is worth X% more traffic and conversions.