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The Exponent podcast did an episode on this. The short answer is they all share a high LTV and can succeed with podcast ads on a direct response basis. So despi
by shostack 9y ago
The Exponent podcast did an episode on this. The short answer is they all share a high LTV and can succeed with podcast ads on a direct response basis. So despite the outrageous CPMs some podcasts charge these days, they can still find it profitable.