Nah, see Yegge's platform rant: https://plus.google.com/+RipRowan/posts/eVeouesvaVX https://plus.google.com/+RipRowan/posts/eVeouesvaVX. Facebook already is a

Nah, see Yegge's platform rant: https://plus.google.com/+RipRowan/posts/eVeouesvaVX https://plus.google.com/+RipRowan/posts/eVeouesvaVX. Facebook already is a platform. They have no need to go into platform-of-a-platform territory. Their platform is what they've created already, so they've dedicated hardware/network designs strictly around that. Going "metaplatform" would just make their own platform slower. Also to recognize: Amazon is a store, not an application. It doesn't need specialized hardware or whatever. Its customers care much more about package delivery speed / cost, etc than whatever hardware is running in the background. So it can box the same generic web servers it uses and sell them at scale. Facebook is entirely digital. It needs to specialize everything hardware-wise in order to stay ahead. The things it optimizes for, in terms of hardware, likely has no relevance to 99.9999% of basic CRUD apps out there. So they stick to what they do best. Their own platform.