Interesting; I always assumed faster performance was going to mean (lots) more conversions. Makes me wonder if AMP on google serps actually increases bounce rat

Interesting; I always assumed faster performance was going to mean (lots) more conversions. Makes me wonder if AMP on google serps actually increases bounce rate due to lack of investment in a page load. There’s probably loads of stuff going on here and this area still needs more research. YC must have internal info on the tests companies have done to increase conversion/engagement? If not it’d be good to try to collate different experiences and do some meta-analysis.