4 ms·
Everyone here is like "can't believe anyone would use this because XYZ" but not one reason has made sense. I have been using blue apron for more than 2 years.
by blairanderson 9y ago
Everyone here is like "can't believe anyone would use this because XYZ" but not one reason has made sense.
I have been using blue apron for more than 2 years.
I'd say It's the highest quality meal at its price point.
It makes it so I don't have to think about picking a recipe and selecting ingredients on Instacart or whatever.
- ghaff 9y agoI suspect it's because, as you basically indicate, it's a fairly narrow use case. Want to cook but don't want to think about recipes and picking up the ingredients. I suspect most people want either 1. A prepared meal or 2. Flexibility in selecting and preparing a meal. The services are fine and in a somewhat different situation I'd probably use them more. But I understand why a lot of folks don't really get their purpose.
- JumpCrisscross 9y agoSame boat. As are most of my foodie friends. Some nights you go out, some nights you hire a cook and some nights you Blue Apron. They've certainly captured a market with upsell and aspirational potential.