That's ascribing emotions to a situation where they don't really matter. Amazon's selling. Netflix is buying. It'd be stupid to refuse the money. Netflix would

That's ascribing emotions to a situation where they don't really matter. Amazon's selling. Netflix is buying. It'd be stupid to refuse the money. Netflix wouldn't lose much sleep over it–at their size, building their own infrastructure can't be much worse than renting. Plus you'd get the idea out there that Amazon isn't the sort of reliable utility company their marketing suggests. They have their fingers in so many markets, a third of their customers would start to fear being cut off. AWS is also a separate division within Amazon, and probably not lacking self-confidence. The people are judged by the numbers of AWS, and they'd probably resist attempts to get them to forgo revenue just for the sake of some other division's feeling.