Looking at the study, these don't seem to be colognes for cologne's sake, but franchise exploitations. What I mean is that most of these products are aimed at

Looking at the study, these don't seem to be colognes for cologne's sake, but franchise exploitations. What I mean is that most of these products are aimed at teenagers and rabid celebrity fans. To me, these aren't "average colognes." Notably, there were also only 17 products in their study. That's hardly a representative sample of the market. Despite all that, it's somewhat unsettling. I'm rather fond of cologne.