It kind of makes sense. With the condition of economy I don't think there will be growing market for fancy meal-kits. For ~9 dollars a kit they put $54M losses

It kind of makes sense. With the condition of economy I don't think there will be growing market for fancy meal-kits. For ~9 dollars a kit they put $54M losses last year. This means price need to rise significantly if they need to make money. At say $15 I wonder how many current customer will still see value in kit. Also in my mails I increasingly see ads/coupons from local grocery stores for quick to prepare meal boxes. May be they are catching up on this trend.