Facebook most powerful use case was that of doing social research. You want to know who your future employee, classmate, brother-in-law, etc. is. It made all

Facebook most powerful use case was that of doing social research. You want to know who your future employee, classmate, brother-in-law, etc. is. It made all of us our own private investigators, and allowed us to make judgements from the comfort of our own homes. With a [rightfully] increased consciousness of privacy (the backlash of the consequences of all of this "research"), Facebook is going to be less and less useful for this task moving forward. Now that I've got a year of undergrad left, I can safely say that my two uses of Facebook are Tetris and connecting with family. For Facebook to succeed, it needs to get better at intentional information sharing (writing on walls and messages do not encompass the ideal experience) as opposed to the passive information sharing that we've all used it for for so long. I don't think it's possible for Facebook to pivot (and, basically, abandon a whole lot of work) to just being a way to share pictures, messages, and plans with friends and family (which, I believe, will be what people want moving forward).