I have this same deep-seated fear around the online advertising business and the content it has supported for over two decades. We've gone from print to online

I have this same deep-seated fear around the online advertising business and the content it has supported for over two decades. We've gone from print to online ad dollars over the years and we've watched many print pubs fold. Meanwhile, the online ad dollars never paid for the remaining staff/product left behind to maintain web sites, so slowly those online entities have been shrinking to skeleton crews, too, or deploying beyond panicky revenue models that no user wants to endure, making matters even worse. So, for 20 years now, it's been a constant zigzagging journey for publishers. Page impressions, lead generation, rich media (e.g video), 'viewable' ads... And in 2 years it will be "the next big thing", all the while more and more pubs shutter their doors and content continues to be narrowly focused, delivered by social. Hell, not just the publishers fading out... I'm seriously worried about how this content evolution is affecting our personal biases and cognitive abilities.