3 ms·

It wasn't their site. From the article: "Equustek Solutions based in Burnaby B.C., which manufacturers networking technology. Equustek had successfully sued an

by danjoc 9y ago

It wasn't their site. From the article: "Equustek Solutions based in Burnaby B.C., which manufacturers networking technology. Equustek had successfully sued another company for relabelling its products and passing them off as their own." When the evil corp lost in Canada, it moved out of the country and continued the same practice. Frankly, I'm disappointed in Google for fighting this in the first place. SMH. Imagine if this were Apple rebranding Samsung Galaxies as Apple devices. Of course Google should remove those product listings.

lsaferite 9y ago
I'm confused how buying a product, relabeling the product, then selling it is illegal? I know I sound naive, but really, what's illegal about that?
- danjoc 9y ago
  If you buy the Mona Lisa, do you believe you have the right to sign your name on it and claim credit for painting it? It's called "reverse passing off." That is illegal. https://en.wikipedia.org/wiki/Reverse_passing_off#Reverse_passing_off https://en.wikipedia.org/wiki/Reverse_passing_off#Reverse_pa...
averagewall 9y ago
Why can't you rebrand a product? You bought it, you own it, you can resell it. This case is much more complicated however. It's two business partners who had a falling out and both tried to put each other out of business. The marketing guy kept their own brand and customer base while the tech guy tried to rebrand and sell his products on his own. The marketing guy hired an engineer to make a new product that does the same function. The tech guy accuses him of copying his technology. http://robertfleminglawyers.com/pdf/2012_BCSC_1490_Equustek_Solutions_Inc._v._Jack.pdf http://robertfleminglawyers.com/pdf/2012_BCSC_1490_Equustek_...
- deleted 9y ago
  [deleted]
- tjl 9y ago
  You're kind of missing the bit about the engineer they hired used to work for the other company.
jorrel 9y ago
But Google is a just search engine, and this is out of scope. Not being listed in the search will not make that website go away. Equustek should go after the fake company not the indexing service.

by danjoc 9y ago

lsaferite 9y ago

I'm confused how buying a product, relabeling the product, then selling it is illegal? I know I sound naive, but really, what's illegal about that?

danjoc 9y ago
If you buy the Mona Lisa, do you believe you have the right to sign your name on it and claim credit for painting it? It's called "reverse passing off." That is illegal. https://en.wikipedia.org/wiki/Reverse_passing_off#Reverse_passing_off https://en.wikipedia.org/wiki/Reverse_passing_off#Reverse_pa...

averagewall 9y ago

Why can't you rebrand a product? You bought it, you own it, you can resell it. This case is much more complicated however. It's two business partners who had a falling out and both tried to put each other out of business. The marketing guy kept their own brand and customer base while the tech guy tried to rebrand and sell his products on his own. The marketing guy hired an engineer to make a new product that does the same function. The tech guy accuses him of copying his technology. http://robertfleminglawyers.com/pdf/2012_BCSC_1490_Equustek_Solutions_Inc._v._Jack.pdf http://robertfleminglawyers.com/pdf/2012_BCSC_1490_Equustek_...

deleted 9y ago
[deleted]
tjl 9y ago
You're kind of missing the bit about the engineer they hired used to work for the other company.

jorrel 9y ago

But Google is a just search engine, and this is out of scope. Not being listed in the search will not make that website go away. Equustek should go after the fake company not the indexing service.